September 5, 2014
1920s Mills
A beautiful view of the Stone Arch Bridge, the mighty Mississippi River and the flour mills of General Mills in Minneapolis, circa 1920.
September 4, 2014
Cheerios Kid And Sue
In the 1950s and 1960s, the Cheerios Kid and his sidekick Sue encouraged kids to “connect the Big G and the little O” for the GO power of Cheerios.
September 3, 2014
Yummy Mummy
Boooo! It’s almost Monster Cereals time again in America and Canada! Tooooooo bad Yummy Mummy and his friend Frute Brute are back in the vault this year.
September 2, 2014
Hi-Pro
Think today’s protein craze is a new trend? Thing again. We introduced Hi-Pro (high protein) cereal way back in 1958!
August 29, 2014
Plant A Lucky Tree
All you had to do to plant a tree and help the environment in 1990 was put in a call with Lucky! Turns out there’s a tree at the end of that rainbow!
August 28, 2014
MORE Fiber!
Awwww, look – it’s Fiber One’s first picture from 1985! So cute and so full of fiber!
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