Our History

A Snap Of Maple Flavor

Hey, buckaroos – who’s up for a big bowl of BucWheats, circa 1971?How can you say no to a snap of maple flavor PLUS 7 cents off?! 

Play-Doh, Nerf and…Cheerios?!

This is an Easy Bake Oven. It was just one of the many awesome toys made by General Mills from the 1960s to the 1980s. Wait…what?? General Mills made toys? Yes. From Spirograph and the Six Million Dollar Man action figure to the original Star Wars action figures, we’ve got them in our archives! And many of them are currently on exhibit at the Minnesota History Center. See more vintage toys here. 

Biscuit History

You are looking at biscuit history. 

The makers of Olde Kentuckie Buttermilk Biscuits created the ready-to-bake biscuit can we know and love. Their company was acquired by Ballard, who made the products widely popular. In the 1940s, Pillsbury acquired Ballard, the Doughboy gave each biscuit a hug and the rest is biscuit history. 

RETRO MONSTERS!

Monster Cereals are back! On these retro boxes, found exclusively at U.S. Target stores, Boo Berry is rocking 1980 packaging and Count Chocula and Franken Berry are throwbacks to 1979. 

The gang also teamed up with DC Comics illustrators so you’ll see the Monsters as you’ve never seen them before. Look here for the big reveal!

Two Amazing Flavors

In 1999, you could get not just one, but TWO amazing flavors of Squeezit. This variety pack made school kids scream with delight every time they opened their lunchboxes in the cafeteria. 

Purple Horseshoes

Did you know that Lucky Charms didn’t introduce the famous purple horseshoe marbits until 1983? QUICK: Can you name all the Lucky Charms marshmallows?!