August 23, 2016
Nature Valley Cereal
Which came first for Nature Valley, granola bars or cereal? Nature Valley Granola cereal debuted in 1973. The brand expanded into granola bars two years later.
August 19, 2016
Super Bubble Bubble Gum
In 1969, General Mills acquired the Donruss Company, the manufacturer of Super Bubble Bubble Gum. The company stuck around until 1984 when General Mills decided to sell it.
August 18, 2016
General Mills Goes to Canada
We built our first Canadian plant in Toronto in 1954.
August 12, 2016
Sweet Swing
Ken Griffey Jr. recently had his No. 24 retired by the Seattle Mariners. Voted into the Baseball Hall of Fame in 2016, “Junior” played 22 seasons in Major League Baseball and appeared on Wheaties boxes from 1996-2000. His 630 home runs currently rank as the sixth-most in MLB history.
August 11, 2016
Bunnies in Wheatie-Land
In 1931, a box of Wheaties cereal contained a free storybook called Bunnies in Wheatie-Land which promoted the cereal through beautiful illustrations and stories.
August 10, 2016
Mug-O-Lunch
Looking for something quick and filling for lunch? Mug-O-Lunch filled that need when it launched in the 1970s. Unfortunately for us, it wasn’t a big hit for Betty Crocker and didn’t last very long.
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