Our History

Too Cold For A Kilt

This flour ad from the early 1900s showed us all it’s never too cold to play outdoors, but it is too cold to wear a kilt, young man!

Never Too Cold For Corn

This vintage 1919 ad for North Maid corn reminds us that it’s never too cold for delicious veggies when they’re canned at the peak of their ripeness!

What’s the Secret?

You can’t have movie night without popcorn. And in the 1980s, Pop Secret popped up as the preferred brand of discerning movie watchers everywhere. 

Gold Medal Test Kitchens

The Gold Medal Flour test kitchens were chock full of amazing baked goods in the 1920s – just as they are today!

Best Cereal Box Prize Ever

In 1960, Hi-Pro high protein flakes cereal ran a contest. Twenty seven families won two brand new Pontiacs and 1,800 kids won new bikes. We’d LOVE to find some of the families that won these swank cars. If a Hi-Pro Pontiac is part of your family history, let us know at contact.blog@genmills.com.

Waffle Tricks

Ugh, you’ve been out shopping all day and now you have to put together dinner too?! This 1940 ad from the “Saturday Evening Post” reminded busy ladies out there that Bisquick waffles practically made themselves. Turns out “brinner” was a thing even then!