August 9, 2016
Wheat Stax Cereal
Wheat Stax promised the “goodness of toasted whole wheat cereal” when it debuted nationally in 1966. However, it didn’t stack up in the cereal aisle and was soon discontinued.
August 1, 2016
Triple Trouble
Our Monster Cereals once came in this Triple Pack. Today, on the “A Taste of General Mills” blog, we revealed their 2016 designs and a sweepstakes. Check it out!
July 27, 2016
America’s Favorite Bee
Honey Nut Cheerios used a bee in its first ad, in 1979. But he didn’t have a name until 1999, when the brand asked for help in a contest. Entries flooded in from children all across America. Kristine Tong won the essay contest with the name “BuzzBee.”
June 29, 2016
Country Corn Flakes
In October 1960, Country Corn Flakes with Rice was introduced in test markets as General Mills’ first entry into the corn flakes market. The product was a blend of corn and rice and was extra crispy because it was double toasted. Country Corn Flakes with Rice was replaced by Country Corn Flakes in October 1966.
June 23, 2016
Cereal Samples
Take a sample of Kaboom cereal! In 1969, these women were part of the team that helped General Mills get the word out.
June 14, 2016
What’s On Our Wish List?
The General Mills Archives has many items from our 150 year history. But, we actually are missing a few things we’d like to have. Learn more, on “A Taste of General Mills.”
Let's connect