June 1, 2016
Character Card Game
You could play Old Maid with all your favorite characters in this 1981 Big “G” cereal characters promotion!
May 24, 2016
Space Patrol Trading Cards
In 1954, Wheat Chex had 40 exciting, full-color pictures of Space Heroes, Rockets, Jets, Stars and Planets!
May 4, 2016
A Fourthful Cereal
On this day last year - of course, on May the 4th - we officially announced the new Star Wars cereal on “A Taste of General Mills.” Have you collected all four boxes (so far)? This BB-8 box came out after The Force Awakens hit theaters last December.
April 14, 2016
Buffalo’s Connection to Cheerios
Our employees in Buffalo have been making Cheerios since the beginning, when the brand debuted as “Cheerioats” in 1941! Learn more on “A Taste of General Mills.”
April 7, 2016
Funny Business
General Mills had a media and shows division dedicated to creating children’s animated TV shows in the 1960s. Among the classics that we helped create or sponsored were “The Bullwinkle Show,” “Underdog,” “Tennessee Tuxedo and his Tales” and “Young Samson and Goliath.” Learn more on “A Taste of General Mills.”
March 23, 2016
Should the Rabbit Eat Trix?
According to votes from this 1976 Trix cereal promotion … Yes, the Rabbit should eat Trix! This was the first time the Silly Rabbit was able to enjoy a complete breakfast with Trix.
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