April 12, 2016
Go Wild with Donkey Kong Junior Cereal!
In 1983, Ralston debuted Donkey Kong Junior cereal after the success of Donkey Kong cereal in 1982. Ralston joined the General Mills family in 1997.
March 23, 2016
Flashlight & Movie Film Ring
In 1949, Cheerios offered two amazing premiums on the back of a cereal box. For one Cheerios box top and 25 cents, you could get a flashlight ring which threw light at the touch of a secret switch - or a movie film ring which played official U.S. Marine films.
March 17, 2016
A Long Ago Lucky
It’s St. Patrick’s Day! A perfect time to look back at how Lucky appeared on the box in 1967.
March 3, 2016
Looking for a Snack?
This 1977 snack made with Cheerios was promoted as “a powerful good snack” that everyone would thank Mom for!
March 2, 2016
It’s a Bran New Cereal!
1979 was the debut year for Nature Valley Granola Raisin & Bran natural cereal. This was only six years after the brand got its start as an all natural granola cereal in 1973.
January 5, 2016
Super Cereal
Over the years, we’ve partnered with some of the most iconic comic book characters around. This promotion on Cheerios is from 2008. We just announced our first superhero cereals, on our “A Taste of General Mills” blog, for Batman and Superman!
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