No Toys, No Noise In 1957, Rice Chex promised cereal worth buying for its own fine self – no toys, no noise, no heebies, no jeebies.
April 10, 2014

No Toys, No Noise

In 1957, Rice Chex promised cereal worth buying for its own fine self – no toys, no noise, no heebies, no jeebies. 

Tags:  food   breakfast   cereal   vintage   chex   1950s   General Mills  
Magic Space Pictures If you grabbed a box of Wheat Chex in 1953, you could not only see magic space pictures, but you could get the new official space binoculars!
December 4, 2013

Magic Space Pictures

If you grabbed a box of Wheat Chex in 1953, you could not only see magic space pictures, but you could get the new official space binoculars!

Tags:  food   cereal   vintage   breakfast   chex   1950s   General Mills