July 13, 2016
General Mills in Minneapolis
A view of General Mills - and the iconic Gold Medal Flour signs - on the other side of the Minneapolis riverfront in the summer of 1949.
June 16, 2016
A Signal Fire
That’s how the Minneapolis Tribune described the Gold Medal Flour on the Mississippi River in January, 1910:
“Like a signal fire flashing from a mounting top its story to a distant army, or the ray sent out upon a trackless sea from the lighthouse on the shore, speaking to the ships as they pass and repass, there stands today in Minneapolis a sign which nightly tells to the thousands and thousands of people coming and going, not only our own citizens, but those who daily visit the great metropolis of the Northwest from all over the world, of one of the chief brands of the product which has made Minneapolis famous in all parts of the civilized globe.“
February 23, 2016
Flour Sack Assembly Line
This collage, created for The Eventually News - a newsletter for Washburn Crosby employees - depicted the hard work behind the making of flour sacks in December 1920.
February 18, 2016
Benutze Mehl (Use Flour)
Gold Medal Flour was exported throughout the world very early. This 1907 advertisement promotes Washburn-Crosby Co.’s Gold Medal in Germany.
February 3, 2016
Caught with the Goods!
Uh-oh! This 1909 Gold Medal Flour advertisement illustrates scandal in the kitchen!
January 14, 2016
Early Advertising
Trade cards such as this were a popular form of advertising in the early 1900s. This card from the Washburn Crosby Co. says the company’s flour was the “Best in the World."
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