Our History

Betty Crocker, 1972

This is Betty Crocker’s official portrait from 1972. And she looks like every picture of your mom/aunt/grandma that was taken in 1972, right?

Strato-Lab

This is Strato-Lab. This high-altitude manned balloon lifted Americans into the upper reaches of the stratosphere so they could find out what happens to the human body when we’re that far away from Earth. That data allowed humans to go even further into space! 

You may ask, “What does this have to do with General Mills?” In the 1950s, our Mechanical Division created the balloon program that made this possible. To the stratosphere and beyond!

Brrrrrr…

It’s cold out there. So you should warm up with some fresh-from-the-oven bread made with Gold Medal Flour. Bonus: Be fortified with the 12 elements necessary to the human body just like this young man in 1916.

Flour Packing

Hi ladies! Everyone having a great time in your jobs packaging flour in the mills in 1935? Looks a little dusty, but the end product is delicious. Thanks for all the hard work, keep it up! 

Betty In A Green Dress

This is an unofficial portrait from 1936 – the only time Betty Crocker has been captured wearing the color green! 

Give Thanks For Pie

This 1916 ad for Gold Medal Flour shows just how much everyone loves a homemade pie – enough to sneak a taste when the baker isn’t looking!