Our History

For Boys And Girls Who Eat Their Vegetables

The four-foot Jolly Green Giant Rag doll circa 1963 – scary thing or the scariest thing?! 

Bob Hope’s Favorite Peach Upside-Down Cake

What was Bob Hope’s favorite peach upside-down cake? This one, of course! In this 1950 co-promotion between canned peaches, Betty Crocker cake and Hope’s movie “Fancy Pants,” Bob raved that this cake was so easy, even he could bake it. 

Heard About The Hen That Plays The Piano?

In 1948, General Mills made feed for farm animals like chickens, pigs and cows. We wanted to tell the world about these great products so we traveled with a troupe of “educated chickens” that wowed the crowds at country fairs around the country. 

Freedom – Can You Feel It?!

This is a 1971 ad for the short lived Feel Free soda. The colors, the sunshine, the nature, the fading, the font, the stream of consciousness narrative – try to tell us this couldn’t be a modern ad from today!

Betty In Pink

In 1936, Betty Crocker ditched her signature red and went with a sassy fuchsia and pearls ensemble. Sadly, this look was too far out of the box for Betty and this was not chosen as one of her official portraits. 

Flour Cats

This ad for Washburn-Crosby Flour from the early 1900s shows that cats have been popular in marketing since … forever. Flour kittehs!