America’s Favorite Bee Honey Nut Cheerios used a bee in its first ad, in 1979. But he didn’t have a name until 1999, when the brand asked for help in a contest. Entries flooded in from children all across America. Kristine Tong won the essay contest...
July 27, 2016

America’s Favorite Bee

Honey Nut Cheerios used a bee in its first ad, in 1979. But he didn’t have a name until 1999, when the brand asked for help in a contest. Entries flooded in from children all across America. Kristine Tong won the essay contest with the name “BuzzBee.”

Tags:  honey nut cheerios   cereal   cheerios  
There’s Nothing Petty About NASCAR We worked with The King, Richard Petty, as part of our long sponsorship with several NASCAR teams and drivers. Learn about that history, on “A Taste of General Mills.”
May 22, 2015

There’s Nothing Petty About NASCAR

We worked with The King, Richard Petty, as part of our long sponsorship with several NASCAR teams and drivers. Learn about that history, on “A Taste of General Mills.”

Tags:  nascar   richard petty   auto racing   honey nut cheerios   cheerios   racing  
Pre-HNC Can you even imagine a time before Honey Nut Cheerios?! Well, it happened and people existed for many years without that sweet cereal. It was introduced in 1978. Then America really started living!
July 10, 2014

Pre-HNC

Can you even imagine a time before Honey Nut Cheerios?! Well, it happened and people existed for many years without that sweet cereal. It was introduced in 1978. Then America really started living!

Tags:  food   breakfast   cereal   cheerios   honey nut cheerios   Retro   1970s   General Mills  
Breakfast Pals! Huggable, stuffed Breakfast Pals from the late 1990s!! Adorbs. How many can you name?!
June 4, 2014

Breakfast Pals!

Huggable, stuffed Breakfast Pals from the late 1990s!! Adorbs. How many can you name?!

Tags:  toys   Retro   1990s   cereal   honey nut cheerios   General Mills