February 10, 2016
Protein Plus
Protein was the name of the game for this cereal which debuted in test markets in 1972. However, it stayed in test markets and was discontinued less than two years later.
July 14, 2015
Cheerios To-Go!
“The snack for kids who are going places!” The convenience of cereal snack pouches on the go was introduced in 1990.
July 13, 2015
Bigtime Baseball Broadcasts
General Mills - through Wheaties - was a big reason pro baseball games were first broadcasted on radio. We helped team owners see the potential in communicating the action to fans who couldn’t be at the ballpark. Learn more in this post on “A Taste of General Mills.”
June 25, 2015
The Shopper Stopper
This display was offered to our sales team, to set up in grocery stores, in the 1940s. The brands in the “cereal tray” were Cheerios, Wheaties and Kix.
June 24, 2015
Isn’t It Great?
This 1902 ad for Gold Medal Flour featured a very happy baker!
June 19, 2015
Father’s Day Surprise
In 1950, Bisquick and Betty Crocker offered delicious products that were so easy to use, even the littlest sisters could bake up a delicious Father’s Day surprise.
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