The Invention That Changed Everything
The tear strip was invented in the early 1950s and is shown here in one of its earliest incarnations being used on a Betty Crocker Answer Cake. Can you seriously even imagine how difficult it was to get food packages open before the tear strip?!
Feel Free
For a brief, wonderful time in the late 1960s/early 1970s, General Mills helped America feel so free while drinking citrus-flavored soda we all jumped for joy in our bell bottoms.
Beware Of Flour Fraud
Evidently, in the early 1900s, flour fraud was a problem. These artful little cards reminded consumers to beware flour counterfeiters and to insist on the original (and best), Gold Medal Flour.
Betty Crocker Sneaky Peek
This postcard from the 1930s offered a sneak peek into one of the five Betty Crocker kitchens where cakes, pies and other delicious goodies were created. Now, why doesn’t Betty look happier about those sweet treats?!
The History of the Pillsbury Bake-Off Contest
Today’s the big day! 100 finalists are competing in the 46th Pillsbury Bake-Off Contest, in Las Vegas. This video showcases some of the remarkable history of the contest, which started in 1949. (Look for coverage of today’s contest, on our blog).
Pillsbury Bake-Off Contest – 1980s Style
Julie Bengtson shows off her Pillsbury Bake-Off-winning chocolate praline layer cake in 1988.
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