Buttercups For Breakfast
Adorable Buttercups were introduced in 1965 and were advertised using kids picking real buttercup flowers from a field and taking a bite. Buttercup flowers taste terrible and can make people sick, so it’s not wonder these didn’t last long - even though they were crunchy little honey-kissed flowers in cereal form.
Pillsbury’s Best For Sale Here
If you were in the market for flour in 1888, you’d just look for this poster and find Pillsbury’s Best – America’s finest!
Make an Elf’s Wish Come True
In 1954, this elf really, really hoped that people would try Betty Crocker’s new Brownie Mix. Make an elf happy, eat a brownie.
The Best Flour Inside
Today’s innovative marketing is high-tech and digital. Innovative marketing in the early 1900s was this beautiful, interactive windmill card from Gold Medal Flour.
Fun at the Breakfast Table
This colorful piece was used by salespeople in the 1940s to convince grocery accounts to stock up on Wheaties. Wake up your appetite, people – eat your Wheaties!
Betty Crocker Coupon Catalog
Betty has been stashing merchandise, coupons and Betty Crocker points in and on boxes since the 1930s. Consumers would stock up on Betty Crocker points and redeem them for merchandise using the Betty Crocker Coupon Catalog (shown here in 1970). Entire silverware sets were built, mothers would stash home goods to give to their daughters upon their marriages – it was a very popular program that was discontinued in 2006. Does your family still have anything from the Betty Crocker Coupon Catalog?
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