The General Mills Shareholder Family
Today is our 85th annual Shareholders Meeting, so we’re digging into the General Mills Archives to take a look back at a previous meeting. In this 1947 photo, then-CEO James Ford Bell personally greets General...
September 24, 2013

The General Mills Shareholder Family

Today is our 85th annual Shareholders Meeting, so we’re digging into the General Mills Archives to take a look back at a previous meeting. In this 1947 photo, then-CEO James Ford Bell personally greets General Mills shareholders to keep that family gathering feel.

Tags:  general mills   1940s   vintage  
Who Wants a Clacker Quacker?!
Graham-flavored Clackers cereal (shown here in 1968) were made to stay crisp in milk for longer than the average cereal. Turns out neither that selling point nor the delicious graham flavor could save it after parents...
September 23, 2013

Who Wants a Clacker Quacker?!

Graham-flavored Clackers cereal (shown here in 1968) were made to stay crisp in milk for longer than the average cereal. Turns out neither that selling point nor the delicious graham flavor could save it after parents were profoundly annoyed by promotional toys like the “clacker quacker.” Would you want to sit at the breakfast table with a kid blowing on a “clacker quacker?” We didn’t think so.

Tags:  General Mills   cereal   vintage   1960s  
Can You Redeem a 100-Year-Old Coupon?!
There was a coupon in the back of this 1910 Gold Medal Flour Cook Book that read, “Send it to us with 10 cents in Silver or Stamps and we will send the Gold Medal Cook Book.” In 2012, Laurine Williams *finally*...
September 20, 2013

Can You Redeem a 100-Year-Old Coupon?!

There was a coupon in the back of this 1910 Gold Medal Flour Cook Book that read, “Send it to us with 10 cents in Silver or Stamps and we will send the Gold Medal Cook Book.” In 2012, Laurine Williams *finally* got around to sending in her coupon – so, what happened?! Find out here

TOTAL Goodness
Total cereal hasn’t changed much since it was introduced in 1961 - it still contains the total RDA of many vitamins and minerals in whole wheat flakes. Here’s to your health!
September 18, 2013

TOTAL Goodness

Total cereal hasn’t changed much since it was introduced in 1961 - it still contains the total RDA of many vitamins and minerals in whole wheat flakes. Here’s to your health!

Tags:  General Mills   cereal   vintage   1960s  
Betty Crocker’s Hostess Cookbook
With more than 400 “guest-tested” recipes, Betty’s 1967 book really was number one for mid-century entertaining.
September 15, 2013

Betty Crocker’s Hostess Cookbook

With more than 400 “guest-tested” recipes, Betty’s 1967 book really was number one for mid-century entertaining. 

General Mills Computing Power
The big, bright and cutting edge General Mills computer room in 1971. Today, all this computing power would just about fit into a laptop.
September 13, 2013

General Mills Computing Power

The big, bright and cutting edge General Mills computer room in 1971. Today, all this computing power would just about fit into a laptop. 

Tags:  General Mills   vintage   data center   1970s